6 Tips To Start And Grow A Tourism Business
Tourism is a growing industry that allows for many opportunities to earn money.
For example, mempic is a platform that connects tourists with travellers looking for a guide and photographer. You get paid to be a guide, take photos, and do what you love. While tourists get a local who can take them around and take awesome snaps for them. It’s a win-win!
However, if you want to start a sustainable tourism business that will continue to generate an income for you for years to come, there are some tips you need to follow to improve your chances.
#1. Create A Memorable Tourism Business
If you are starting out in the tourism industry, you need to make sure that your business provides a memorable experience to all your customers. That’s the main principle of any successful business in the tourism industry. There are many ways to make your business stand out. These include the following.
• Start by optimizing your customer service. For instance, if you offer experiences such as zip line tours or kayaking that need pre-registration, make sure you thank the applicants with the confirmation message.
• Also, you should provide helpful information about the tourism business and other sights they can take advantage of while they are visiting the area.
• You should offer discounts and promotions such as package deals. Your customers will know that you are generous and actually offer affordable services.
• Always send follow-up messages thanking them for choosing your service and invite them back at any time.
One bonus strategy you can use, is to help the tourists you’re guiding with common issues they face when travelling. According to phone rental company Direct Appliances, tourists often need to rent new phones to use, noting that “using your existing phone in a new country can lead to expensive bills. People worry about losing or damaging their phone. By helping them solve this problem, you increase the chances of receiving a positive review and referrals that’ll help your business”. By helping them solve these problems, you’re building good will and this is essential for any tourism business.
#2. Grow Your Tourism Business By Using Local Expertise
There’s a reason why you chose to venture into the tourism business in the first place. It could be because you love your location. Well, if that’s the case, you need to use everything you know about the area to improve your business. For instance, you can share valuable tips on the best places to go, the best sights to see and the best restaurants in the area.
Your customers will be thoroughly impressed by how well you know the area and it will improve the credibility on your business. Yes, you will have a hard time recommending potential competitors to your customers. However, you need to make sure that your customers get the ideal experience. Also, if you send many customers to your competitors, they are likely going to reciprocate and recommend you to others.
#3. Join The Tourism Community
Tourism wouldn’t thrive without the support of other local businesses. Customers should feel that the location is attractive and engaging. If you connect with the locals, customers will feel that it’s a destination where they can always visit at any time. To do this, you need to integrate yourself into the community. Here are some of the best tips to consider for such an amazing integration.
• Plan and host meet-ups and other networking events with local business owners in the area.
• Offer local promotions to your peers and their family
• Start referring customers to other businesses and they will do the same for you. This way, both your businesses grow
#4. Follow Legal Requirements And Insurance
If you want to grow your tourism business, you need to adhere to the legal requirements and insurance requests. If your business is to be legitimate, you need to apply for the necessary insurance covers for the industry. You can check the legal requirements with the municipality, business insurance agents and associations for the best results.
#5. Leverage Existing Platforms
It’s easy enough to market your tourism business. However, if you want to pull it off, you need to leverage the existing platforms. Here are a few things to consider.
• Social Media
If you want to increase your online presence, social media should be the first choice. Even better, any social media campaigns you use will provide tangible results. Here, people will connect with your business and find exciting ways to spread the word about your services.
If you want to start a social media campaign, you should look for different types of platforms and develop all these profiles before joining any other networks. For instance, you can start off with a Facebook account then follow up with a Twitter account. Down the road, you can add other relevant accounts such as Blogger, Instagram or Flickr.
Make this platform your priority to showcase your services. TripAdvisor has become a top priority for people who are planning vacations since it is reliable and trustworthy. Here, your customers will find a good summary of the many attractions available in any location. Also, users can post reviews about their tour and also their personal experiences. They can also add photographs for the best results. Use this to boost your tourism business effortlessly.
• Voucher Sites
They are the perfect way to generate buzz regarding your business. They are also referred to as daily deal websites and include Living Social, Groupon and many more. Here, you can create daily deals that work perfectly for your business.
For instance, you can offer discounted deals on tours during one of the slow months to increase your revenue. Basically, you need to use these sites to help your customers discover your business. If they love the experience, they are likely going to recommend your business to their friends and spread the news.
#6. Check out mempic
What’s one thing every tourist wants?
And what does every touris visiting a new country need?
Mempic connects tourists with local guides and photographers. As a guide and photographer, you get to earn money through our platform. Show off your portfolio of photos and let paying customers come to you.